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Frère's fashion brand is upgrading the 'tech bro' look | TechCrunch

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Frère, a luxury ready-to-wear brand, is opening its first store in New York’s SoHo .

The brand is known for its suits but also sells items like $ 3,490 wool knit tracksuits and cashmere overcoats for $ 5,990 .

The average tech bro hasn’t changed much since it became a meme decades ago .