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More employers add 401(k) plan match for those paying student loans

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More companies are offering 401(k) plan match to workers who are paying off their student loans.

A recent law, Secure 2.0 , allowed employers to essentially treat student loan payments like a 401k contribution.

Kraft , Workday, News Corp. and Comcast are examples of early adopters.

Most employers are not yet offering or planning to offer the benefit, though.

In 2022 , about 1% of 401(k) plans were offering or planned to offer a match based on student loan payments.

By 2023 , that share had increased to about 2% , according to a survey by the Plan Sponsor Council of America .

The share jumped most among the largest firms, or those with more than 5,000 employees.