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Mirakl buys German adtech startup Adspert for third time in three years

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Summary
Nutrition label

69% Informative

French unicorn Mirakl is acquiring Adspert , a German adtech startup focused on e-commerce advertising.

The company acquired Adspert as part of its third acquisition in three years .

The entire Adspert team of 30 employees will join the company.

In 2021 , the company secured $555 million at a $3.5 billion valuation in a Series E funding round.

VR Score

61

Informative language

58

Neutral language

28

Article tone

formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links