Right's Media Influences Democrats

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online messengers Democrats

Wired

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US Politics

The Year Democrats Lost the Internet

Summary

Nutrition label

74% Informative

The online right has spent more than a decade forging its own alternative media ecosystem out of the void conservative talk radio left behind.

Democrats criticized members of their party for engaging with what many consider problematic creators in the past.

While Democrats spent record amounts on influencer marketing in the 2024 cycle, a majority of the partnerships materialized in the three months before the election.

A recent study found that conservative-leaning podcasts hosted by figures like Rogan and Theo Von recently had anywhere from 25 to 33 percent higher engagement compared to shows that Harris went on, like Call Her Daddy.

The influencers who interviewed Trump this cycle were not political creatures and grew their audiences out of their careers and from within the entertainment industry.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful