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LA wildfires thrust insurance startup into spotlight as property owners scramble for protection

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Insurance startup Stand is seeing a huge surge in interest due to the LA wildfires.

"As soon as this stuff started happening, the inbound demand was about 5-10x overnight ," Stand CEO Dan Preston said.

Stand uses artificial intelligence and what it calls "physics-driven insights tailored to each property" Preston wants to offer reasonably priced protection to homeowners in wildfire zones.

Stand is currently focused on homes that are worth $2 million to $10 million .

The company is working with reinsurers and expects to be able to bring costs down as it proves the model can work.

But making a meaningful contribution to the bigger problem will require significant behavioral and structural changes in neighborhoods.