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RedNote Recruited US Influencers to Promote App Amid TikTok Ban Uncertainty

Wired
Summary
Nutrition label

68% Informative

Xiaohonghshu, better known as RedNote in English , is trying to capitalize on its newfound popularity in the US .

The Chinese app surged to the top of US app store charts last week as the TikTok ban approached.

Xiaohongshu has long mostly focused on courting domestic audiences in China , particularly young women.

VR Score

70

Informative language

70

Neutral language

58

Article tone

informal

Language

English

Language complexity

54

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links