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South China Morning Post

South China Morning Post

Entertainment

Entertainment

China's super app WeChat bolsters e-commerce credentials via gift-giving feature

South China Morning Post
Summary
Nutrition label

85% Informative

Chinese live-streaming e-commerce firm East Buy saw sales at its online store on WeChat cross the 1 million yuan (US$ 136,586 ) mark on Monday .

More than 80 per cent of transactions made through the app's gift-giving feature, according to local media reports and industry analysts.

The gift-gifting feature leverages WeChat 's vast social network, which is expected to attract more quality vendors to join.

VR Score

85

Informative language

84

Neutral language

45

Article tone

formal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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