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People Are Paid to Return Coffee Cups in This City–Spoiler Alert, it Worked

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Summary
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72% Informative

Danish city of Aarhus launched an initiative to cut back on carry-out coffee cups.

Three-quarters of a million cups have been used and returned for a rebate on the cost of the coffee.

Reusable is now a government-backed firm that distributes thick plastic coffee cups and lids to cafes.