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1mon ago

Technology

Technology

Tesla sales in Europe are sliding. That's a problem for Elon Musk.

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Summary
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80% Informative

Tesla saw sales of its electric vehicles drop 13% in the European Union in 2024 .

In Germany , sales of Tesla vehicles fell by 41% in 2024 , outstripping the 27% EV market decline in the general battery EV market.

Experts told Business Insider that an increasingly stale product lineup had hit Tesla 's European business.

The automaker has not launched a new vehicle in Europe since the Model Y in 2021 .

Tesla did not respond to a request for comment, sent outside normal working hours . Do you work for Tesla or own one of the compay's vehicles? Get in touch with this reporter at tcarter@businessinsider.com or tcarter.41 on Signal . If you enjoyed this story, be sure to follow Business Insider on Microsoft Start ..

VR Score

78

Informative language

73

Neutral language

71

Article tone

formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

15

https://www.businessinsider.com/electric-cars-geneva-auto-show-renault-byd-lucid-ev-2024-3#and-finally-heres-another-tiny-car-the-silence-s04-11https://x.com/politicalbeauty/status/1882166036180631682https://www.businessinsider.com/tesla-cybertruck-police-seized-driven-illegally-uk-roads-2025-1https://www.businessinsider.com/elon-musk-make-europe-great-again-mega-germany-uk-politics-2025-1https://www.bloomberg.com/news/articles/2024-02-26/renault-sends-25-000-revamp-of-r5-city-car-into-ev-racehttps://www.businessinsider.com/china-ev-giants-innovation-ai-auto-show-european-rivals-despair-2024-10https://www.businessinsider.com/tesla-launches-refreshed-model-y-china-takes-on-local-rivals-2025-1https://apnews.com/article/germany-scholz-elon-musk-far-right-afd-95cc5325bde8f5a0065da9dad98da926https://www.businessinsider.com/evs-too-expensive-5-upcoming-affordable-models-kia-chevy-volvo-2024-6https://electrek.co/2025/01/16/tesla-boycott-is-gaining-momentum-in-germany-due-to-elon-musks-meddling-in-politics/https://www.businessinsider.com/elon-musk-nigel-farage-reform-uk-tommy-robinson-2025https://www.businessinsider.com/teslas-gigafactory-back-business-after-arson-attack-2024-3https://www.acea.auto/pc-registrations/new-car-registrations-0-8-in-2024-battery-electric-13-6-market-share/https://www.businessinsider.com/elon-musk-politics-europe-reform-afd-farage-meloni-trump-elections-2025-1https://www.bloomberg.com/news/articles/2025-01-22/musk-s-politics-are-a-sales-opportunity-for-polestar-ceo-says

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