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Summary

Starbucks Tests New Customer Experience

This is a news story, published by torontosun, that relates primarily to Brian Niccol news.

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Entertainment

Entertainment

Starbucks bets on mugs, macchiato art in test of CEO’s plan

torontosun
Summary
Nutrition label

83% Informative

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee.

Bathrooms and free water cups will be available to paying customers only.

The changes mark the first major test of whether Chief Executive Officer Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 .

Starbucks held three-hour sessions last week to prepare baristas on the changes.

Manager: New code of conduct gives baristas clarity on how to create a welcoming environment.

Union leader: It's upsetting to turn away someone who needs shelter from the elements.

Starbucks encourages workers to warmly acknowledge and engage with every person in our store.

VR Score

81

Informative language

78

Neutral language

64

Article tone

informal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

8

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