Meme reinforce conspiracy theories
This is a news story, published by University of Bath, that relates primarily to the University of Bathâs School of Management news.
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online conspiracy communitiesUniversity of Bath
•Technology
Technology
Memes spread conspiracy theories by uniting online groups, shows new research

78% Informative
Memes reinforce a sense of tribalism and collective opinion within online conspiracy theorist communities, say researchers from the University of Bathâs School of Management .
Memes were found to fall into three themes within the online conspiracy theory community: âdeception by authorities and conspirators; âdelusionâ among the public; and âsuperiority of conspiracy believers who see themselves as committed to âfree thinkingâ..
VR Score
74
Informative language
72
Neutral language
20
Article tone
formal
Language
English
Language complexity
84
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
5
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