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Technology

Memes spread conspiracy theories by uniting online groups, shows new research

University of Bath
Summary
Nutrition label

78% Informative

Memes reinforce a sense of tribalism and collective opinion within online conspiracy theorist communities, say researchers from the University of Bathâs School of Management .

Memes were found to fall into three themes within the online conspiracy theory community: âdeception by authorities and conspirators; âdelusionâ among the public; and âsuperiority of conspiracy believers who see themselves as committed to âfree thinkingâ..

VR Score

74

Informative language

72

Neutral language

20

Article tone

formal

Language

English

Language complexity

84

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

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