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Jake KormanFOX Sports
•Sports
Sports
63% Informative
Ohio State QB Will Howard was the subject of Dr. Pepper 's post-national championship social campaign.
The video has over 51,000 likes and nearly 1,400 comments on social media.
The campaign was inspired by the 2001 hit comedy movie, "Zoolander".
Ryan Day : "I think fans seeing that side of him humanizes him a little more and is relatable because we're all goofy sometimes" "The moment I think we realized it was going to be successful was when me and John [Johnson] , our director of photography, started editing right then and there. We started putting the first 15 seconds together, and when we did that first zoom shot with the wink, we knew this was going be funny.".
VR Score
56
Informative language
53
Neutral language
49
Article tone
informal
Language
English
Language complexity
27
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links
