Australia's $36.6B Food Waste
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Climate-affected produce is here to stay. Here's what it takes for consumers to embrace it
85% Informative
Australia 's $36.6 billion worth of food waste is lost to the economy every year.
Climate-affected produce is often smaller, misshapen or has surface imperfections.
But in contrast to "ugly" food, the taste and texture of climate affected produce can be quite different.
Our research suggests marketing messages that highlight the "resilience" of such produce should be encouraged.