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Starbucks Is Limiting Mobile Orders to Reclaim the Coffeehouse's 'Connection' With Customers

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Summary
Nutrition label

73% Informative

Starbucks is lowering the number of drinks in a mobile order, from 15 to 12 .

CEO Brian Niccol says mobile ordering threw the company "a little bit off" course.

Other recent changes include adding ceramic mugs for people who want to stay to drink their beverages.

VR Score

62

Informative language

52

Neutral language

69

Article tone

formal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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