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E.l.f. Beauty CEO explains softer sales trends in January

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Summary
Nutrition label

72% Informative

E.l.f. Beauty CEO Tarang Amin says the company saw lighter business in January .

Amin said the industry can see a "consumer hangover" after a highly-promotional holiday season.

Amin also said the company debated spending more on marketing because it's effective, but decided to hold off for now.

VR Score

66

Informative language

61

Neutral language

58

Article tone

informal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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