Trump's DEI Threatens Corporate Diversity
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DEI initiativesCNBC
•US Politics
US Politics
As the war on DEI intensifies, some companies hold the line while others work behind the scenes
83% Informative
Companies are grappling with how to navigate the principles of diversity, equity and inclusion.
President Donald Trump 's hostility toward DEI has elevated the stakes for corporations.
Some companies have publicly scaled back or scrapped DEI programs.
Others have insisted they will continue to support DEI , opening themselves up to political pressure.
Ben & Jerry's , Patagonia and E.l.f. Beauty say they won't roll back DEI commitments.
DEI programs boost talent retention and consumer loyalty, experts say.
Some companies have been rebranding and renaming their diversity, equity and inclusion initiatives.
Francesca 's CEO Andrew Clarke says DEI has been key to its rebound after bankruptcy.
Ralls-Morrison and McDonald's didn't respond to requests for comment.
Activist campaigns targeting specific corporations have had a demonstrable impact in recent years .
VR Score
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