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Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys

BBC
Summary
Nutrition label

65% Informative

Jellycats, Lego and Sonny Angels dolls are big trends in the toy industry.

Jellycats and Lego are popular with TikTok fans who post videos of their latest purchases.

Research found buying collectibles had positive mental health benefits that helped adults cope with turmoil.

Experts say the popularity of Jellycats illustrates the growing kidult trend.

VR Score

49

Informative language

37

Neutral language

80

Article tone

informal

Language

English

Language complexity

38

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

1

Affiliate links

no affiliate links