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Conservative activist Robby Starbuck says JPMorgan a 'target' in crusade against corporate DEI policies

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Conservative Latino activist Robby Starbuck has amassed nearly 770,000 followers on social media.

Starbuck called JPMorgan Chase's diversity, equity, and inclusion initiatives “embarrassing” and “ludicrous” JPMorgan CEO Jamie Dimon said in an interview with CNBC in Davos that he would “scour’s DEI programs, words, and actions to make sure all comply with evolving laws.

The bank’s DEI initiatives include a nearly completed five-year , $30 billion commitment to help Black , Hispanic , Latino , and other underserved communities obtain grants and loans for housing, small businesses, and supplier diversity. Dimon said in the letter that, going forward, JPMorgan planned to embed the programs into its "business-as-usual operating system." David Hollerith contributed to this article..