Pepsi's Soviet Submarine Purchase

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Pepsi executive Donald Kendall

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Pepsi

SlashGear

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US Politics

Pepsi's rise from bottling plant employee to CEO culminated in one of the strangest moments of the 'Cola Wars'

Summary

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70% Informative

The story behind Pepsi 's purchase of twenty Soviet warships is one of the strangest moments of the "Cola Wars" Pepsi executive Donald Kendall's rise from bottling plant employee to CEO enabled the company to peak behind the Iron Curtain.

Kendall used more than his improvised marketing coup to solve the Soviet problem, he also won the favor of newly elected president Richard Nixon .

Pepsi Co. traded for 85 Russian oil tankers worth nearly $2.6 billion in today 's currency.

Pepsi wanted to more than double its presence in the Soviet Union , adding 26 bottling plants and two Pizza Hut locations.

Coca-Cola , in contrast, was only available in touristic novelty shops despite serving as the official drink of the 1980 Moscow Olympics.

Pepsi CEO Donald Kendall had a multibillion-dollar contract with the Soviet Union .

Within a few years , Coca-Cola overtook Pepsi 's Russian market share.

Bill Clinton struck the final blow in the company's Russian "failure" when Bill Clinton chose to visit Coke 's $65 million manufacturing plants over Pepsi 's during his 1995 visit.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful