Stellantis Leads Super Bowl Ads

This is a U.S. news story, published by CNBC, that relates primarily to John Elkann news.

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Super Bowl ads

CNBC

•

Technology

How a CEO's exit and a Jeep 'comeback' led to Stellantis being the only automaker to advertise during Super Bowl 59

Summary

Nutrition label

77% Informative

Stellantis, formerly Fiat Chrysler , was aiming to show its dedication to the U.S. market.

CMO Olivier Francois said it was critical for the company to return to the Super Bowl .

Francois: Chairman John Elkann , scion of Italy 's Fiat carmaker, called him after CEO Carlos Tavares' abrupt departure in December .

Francois said Elkann told him to recapture that kind of "comeback" spirit for the automaker.

Automotive has historically been one of the top segments for Super Bowl advertising.

Automakers regularly advertised during the NFL regular season and playoffs.

Stellantis declined to disclose how much money it spent on the production or broadcast of the ads, which were selling for up to $8 million for 30 seconds .

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful