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•Entertainment
Entertainment
85% Informative
As more retailers drop DEI initiatives, efforts to find and fund Black-owned brands are also at risk.
Companies including Sephora and Costco have stressed the importance of carrying products that reflect the diversity of their customers.
Target dropped specific DEI pledges that it made four years ago after George Floyd was murdered.
Sephora, Costco and E.l.f. Beauty have doubled down on diversity initiatives as a meaningful part of their business strategies.
The retailer has increased the percentage of Black-owned brands on its shelves from 3% in 2020 to about 10% as of 2025 .
About 22 companies participate in the pledge, including Macy 's and Nordstrom .
The 15 Percent Pledge aims to support smaller Black- and minority-owned suppliers.
Gap did not renew with the group late last year , but said it's not backing away from DEI efforts.
Walmart and Target have downplayed concerns that they will start to carry fewer Black-owned brands.
Some Black founders have warned against boycotting Target and other retailers.
VR Score
85
Informative language
83
Neutral language
66
Article tone
informal
Language
English
Language complexity
50
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
10
Source diversity
10
Affiliate links
no affiliate links
