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Technology

Google is giving away even more personal data in exchange for profits

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Summary
Nutrition label

75% Informative

Advertisers can now track users online using a technique called fingerprinting.

Fingerprinting amounts to collecting user data that the user doesn’t necessarily agree to have collected.

Regulators are already alarmed by Google ’s tracking decision, which can negatively impact users.

The timing of the announcement is also incredibly shady.

Advertisers looking to track users online via fingerprinting will have to demonstrate they're complying with privacy laws.

ICO welcomed feedback from advertisers, announcing a consultation period that will end on February 20th .

It’ll be interesting to see how and when the European Union will react to Google ’s policy change.

VR Score

70

Informative language

65

Neutral language

35

Article tone

informal

Language

English

Language complexity

56

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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