Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases

Display & Video 360 ( DV360 ) is one of Google ’s dominant marketing platforms offered by the search giant.

DV360 offers companies the option of targeting devices in the United States based on lists of internet users believed to suffer from chronic illnesses and financial distress.

Other lists of American users accessible for a price raise serious national security concerns, experts say.

Online advertising has evolved to include technologies capable of “micro-targeting” individuals based on surveillance data gathered from a wide variety of sources.

Users are grouped into “segments” by data brokers who aim to isolate individuals with the help of unique mobile identifiers.

Mobile IDs are employed to not only track a user’s movements but their online habits.

A complaint filed by Enforce and the Electronic Privacy Information Center urges the FTC to launch an investigation into whether Google ’s RTB tools have allowed sensitive data to be made available to foreign adversaries.

Google denies any wrongdoing on the part of the company, saying it has long since ceased sharing data with Russian entities.

Google introduced a new system designed to identify companies with ties to China in order to restrict the types of information they receive about US consumers.