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influencer marketingPhys Org
•Technology
Technology
92% Informative
Penn State researchers published findings in the Journal of Sustainable Tourism .
Green influencers who are passionate about sustainability lifestyles can increase tourists' environmental support through social media messaging.
The researchers also found that environmental support can be passed along to tourists via social media when influencers display less passion but do convey strong, specific goals.
VR Score
95
Informative language
97
Neutral language
60
Article tone
semi-formal
Language
English
Language complexity
78
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
4
Source diversity
4
Affiliate links
no affiliate links
