This is a news story, published by Phys Org, that relates primarily to the Journal of Marketing news.
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influencer marketing agenciesPhys Org
•Technology
Technology
88% Informative
A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing.
The study highlights that authenticity is not just an inherent characteristic of influencers but a result of an evolving relationship between influencers, brands, and consumers.
Expertise, connectedness, originality, transparency, and integrity are key to authenticity.
VR Score
91
Informative language
96
Neutral language
10
Article tone
formal
Language
English
Language complexity
81
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
5
Affiliate links
no affiliate links
