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GM Thinks Super Cruise Will Generate $2 Billion Per Year

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General Motors has been bullish about promoting Super Cruise , its Level 2 hands-free driving technology.

GM estimates that the number of Super Cruise -equipped vehicles on the road will jump from around 360,000 to 720,000 by year's end .

GM CEO Mary Barra told Automotive News that the brand expects Super Cruise to earn $2 billion in revenue annually within five years .