welcome
CNBC

CNBC

Business

Business & Economics

Egg prices are threatening a classic holiday tradition: Easter dye kits

CNBC
Summary
Nutrition label

70% Informative

Makers of Easter egg dye kits are bracing for the potential fallout if the egg shortage doesn't begin to clear up before the April 20 holiday .

Wholesale egg prices have eclipsed record levels, reaching a high of $ 8.58 per dozen.

Some companies still expect to see solid business this Easter , bolstered by three extra weeks of selling and the draw of the tradition.

Michaels says 43% of its Easter sales so far this year have been for plaster, plastic and craft eggs.

Michaels expects to sell more than 10 million kits this year , one of its strongest sell-ins ever.

A craft egg kit designed to "mimic the traditional egg-decorating experience" is selling three times faster than expected.

VR Score

75

Informative language

78

Neutral language

40

Article tone

informal

Language

English

Language complexity

43

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links