AppLovin Stock Surges 500%

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The Motley Fool

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Technology

Could AppLovin Stock Help You Become a Millionaire?

Summary

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75% Informative

AppLovin 's ad business grew out of mobile games, but it's now expanding to new verticals beyond gaming as games typically advertise on other games.

In 2024 , it began selling its technology to direct-to-consumer brands in e-commerce, and in 2025 , it's focused on expanding to other verticals and channels, including connected TV ( CTV ) and fintech.

The stock is expensive, but its growth rate justifies the valuation.

Randi Zuckerberg , a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg , is a member of The Motley Fool's board of directors.

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