Elon Musk's Risks Ignored
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Musk's embrace of right-wing politics risks alienating customers and sinking Tesla's stock
61% Informative
Tesla sales plunged 45 percent in Europe in January , according to research firm Jato Dynamics .
That comes after a report of falling sales in California , its biggest U.S. market, and the first annual drop globally for the company last year .
Car industry analysts say it’s too early to say for sure how much damage Musk is causing to Tesla .
The company's stock has dropped 37 percent since its Inauguration Day , a loss of $550 billion in investor wealth.
Boycotts have a habit of fizzling out, and Morningstar’s Goldstein says that buying a car is too big a decision and costs too much to make them successful targets.