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Abrdn adds back vowels after widely mocked rebrand

BBC
Summary
Nutrition label

82% Informative

Abrdn will add the vowels back into its name after dropping them in a rebrand.

The firm said it will now be called aberdeen group , with no capital letter at the start.

The rebrand was widely derided, with some saying it seemed like a typo.

The company said the mockery amounted to "corporate bullying".

VR Score

84

Informative language

81

Neutral language

85

Article tone

semi-formal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

2

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