Abrdn Rebrands, Adds Vowels
This is a news story, published by BBC, that relates primarily to aberdeen group news.
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AbrdnBBC
•Business
Business & Economics
Abrdn adds back vowels after widely mocked rebrand

82% Informative
Abrdn will add the vowels back into its name after dropping them in a rebrand.
The firm said it will now be called aberdeen group , with no capital letter at the start.
The rebrand was widely derided, with some saying it seemed like a typo.
The company said the mockery amounted to "corporate bullying".
VR Score
84
Informative language
81
Neutral language
85
Article tone
semi-formal
Language
English
Language complexity
41
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
2
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