Lewis Hamilton's Cultural Impact

This is a Italy news story, published by ABC News, that relates primarily to Hamilton news.

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Ferrari

ABC News

•

Sports

Lewis Hamilton's move to Ferrari is having a cultural impact far beyond Formula 1

Summary

Nutrition label

82% Informative

Lewis Hamilton's move to Ferrari is having a cultural impact far beyond Formula 1 .

The partnership of F1 's biggest celebrity — and only Black driver — with its biggest brand reaches people who don't consider themselves F1 fans.

Expectations are high, too, around Hamilton 's potential impact in Italy in terms of representation and opportunities for people from diverse backgrounds.

Hamilton has always brought his own perspective to the sport.

The buzz around Hamilton is similar to when Diego Maradona played for Napoli in the 1980s , Sawyer says.

Sawyer also cautions that Italy hasn't always treated Black athletes warmly.

Hamilton has already endeared himself to Italians by using Italian words and phrases in interviews.

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Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity