David's Bridal Hires New CEO
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current CEO Jim MarcumCNBC
•Entertainment
Entertainment
David's Bridal taps new CEO as it looks to become media company, build online marketplace

69% Informative
David 's Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse.
Kelly Cook , the current president of brand, technology and finance, will take over as David 's CEO on April 1 .
The bridal retailer is expanding into new categories beyond wedding dresses and using outside vendors to produce and ship the products.
VR Score
72
Informative language
71
Neutral language
73
Article tone
informal
Language
English
Language complexity
52
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
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