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David's Bridal taps new CEO as it looks to become media company, build online marketplace

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Summary
Nutrition label

69% Informative

David 's Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse.

Kelly Cook , the current president of brand, technology and finance, will take over as David 's CEO on April 1 .

The bridal retailer is expanding into new categories beyond wedding dresses and using outside vendors to produce and ship the products.

VR Score

72

Informative language

71

Neutral language

73

Article tone

informal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links