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‘We are Canadian’: Beer ad guy returns amid patriotic wave - National | Globalnews.ca

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Summary
Nutrition label

66% Informative

In a new video, Canadian actor Jeff Douglas reprises the Molson beer ad character Joe .

In it, Douglas plays a humble Canuck who introduces quintessential elements of Canadian sensibility to the viewer.

In the video, he points out U.S. President Donald Trump , suggesting he shouldn’t mistake Canadians ’ kindness for weakness.

VR Score

60

Informative language

54

Neutral language

43

Article tone

semi-formal

Language

English

Language complexity

52

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links