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A global dress distributor gave AI a chance. Now it makes creative content faster, and overstock is down 40%.

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Amarra is a New Jersey -based manufacturer and wholesaler of special-occasion dresses.

Over the past five years , it has used AI to help with inventory management and content creation.

The company uses ChatGPT, a generative-AI assistant, to write product descriptions.

Amarra also uses AI to analyze customer review data across platforms.

Madan 's advice for other small businesses embarking on a similar journey is to focus on good data management practices.

Small businesses should start with very specific, manageable areas where AI can have the most impact, he said.

Any functions should be flexible enough to adapt to changing business and operational demands, while staying true to the company's ethos.