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Canadian backlash erupts over Trump’s tariffs. Trade war hits wine, spirits. What’s next?

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U.S. liquor, wine and spirit brands have been pulled off shelves in many Canadian stores as part of retaliatory measures to Trump 's tariffs that are temporarily on hold until April 2 .

Jack Daniel's CEO Lawson Whiting , CEO of Brown-Forman , said the removal of his company's whiskey from Canadian store shelves was "worse than a tariff" Other industries that could see negative reactions from Canadian consumers include meat and agriculture products.

In the 1930s , a trade war instigated by the U.S. led to retaliatory tariffs and boycotts directed at automobiles and the film industry.

"With many countries staging boycotts and raising tariffs, it is much harder for American manufacturers to diversify away from the effects on their export markets," he said.