LIV Golf Enhances Event Experience
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LIV Golf wants to be more like F1 racing, says CEO

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LIV Golf , the professional men's golf tour backed by Saudi Arabia , wants the game to become more like Formula 1 racing with well-heeled fans and a wide range of ancillary entertainment.
CEO Scott O'Neil said 30% of attendees at LIV tournaments had never been to a golf event before, and the average age is 15 years younger than competing events.
The company's inaugural event in Singapore , which begins Friday , will feature a DJ.