AI Scams Target Celebrities
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unauthorized digital representationsTheWrap
•Entertainment
Entertainment
"Likeness protection technology" firm Loti scans 100 million images and videos daily for unauthorized content
77% Informative
AI-generated content misappropriates celebrities' faces and voices without permission.
Loti is a "likeness protection technology" firm that has a partnership with talent agency giant WME .
The size of the problem is staggering, with approximately 500,000 audio and visual deepfakes shared on social media in 2023 .
Lawmakers are trying to pass laws that could create consequences for people making these images.
Loti 's system scans approximately 100 million images and videos daily , utilizing 40 different AI models across six services.
Their methods include face recognition, voice recognition and impersonation detection, with the company claiming a 95% success rate in removing offending material within 17 hours .
For a standard monthly fee of $ 2,500 , clients receive unlimited takedown requests.
VR Score
74
Informative language
72
Neutral language
47
Article tone
semi-formal
Language
English
Language complexity
73
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
13
Source diversity
11
Affiliate links
no affiliate links