Chinese Brands Gain Southeast Asia Fans

This is a China news story, published by ABC News, that relates primarily to Mixue Bingcheng news.

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Mixue tea drinks

ABC News

•

World

Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia

Summary

Nutrition label

88% Informative

Mixue Bingcheng is capitalizing on region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks.

Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products.

Other market stars include hotpot giant Haidilao , Fish With You sauerkraut fish restaurants, well-known beverage brands such as Luckin Coffee , Heytea and Chagee .

If Chinese food brands exploded worldwide, they might have that influence, he says.

“ China does have an uphill struggle to obtain soft power, but it’s doing an excellent job with its products,” he says. “It does have to be very careful to keep soft power in China ,’ he adds.

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Neutral language

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formal

Language

English

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not hateful