‘Old money’ is the new look de jure being adopted and pushed by the main players in the pro-Trump youth wing

The liberal aesthetics that dominated social media in the 2010s have receded to make way for an internet that bends towards a narrow, small-c conservatism.

The success of this content has been dependent on its implicit arguments that the trad lifestyle empowers women and that performing for the male gaze is a means to exercise their femininity.

But there has been a concerning shift in recent months , and implicit conservative aesthetics have been lifted.

It appeals because so many look around and feel dissatisfied with what the world has given them. But buying into the false idea that aspirational regressivism is the only avenue out will only take us further from the comfort we are ultimately seeking. We continue to delude ourselves that the longer we turn a blind eye to the transparent wolf, this time in mink fur’s clothing. [See more: Labour’s “old right” has been reborn].