Michelle Obama's new podcast gets only 12,000 views in 14 hours despite mass-marketing campaigns

Former first lady Michelle Obama and her brother Craig Robinson launched a new podcast on Wednesday .

The podcast, titled “ IMO ,’ gets only 12,000 views in 14 hours despite mass-marketing campaigns.

Reports since indicate that the number of viewers had barely doubled by the 24-hour mark.

Critics were unimpressed with Obama , saying they had expected as much despite the fact that multiple outlets had hyped the podcast in the days before its release.