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McCartney joins PETA campaign to stop Peet’s from charging customers more for plant-based milk
Summary
Nutrition label
53% Informative
Paul McCartney is teaming up with PETA in an effort to stop a national coffee chain from charging customers more for plant-based milk.
The former Beatles band member wrote an open letter to Peet’s Coffee CEO Eric Lauterbach asking that the company remove an 80 cent surcharge for non-dairy milk.
VR Score
34
Informative language
25
Neutral language
29
Article tone
semi-formal
Language
English
Language complexity
53
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
https://www.facebook.com/official.peta/posts/paul-and-linda-mccartney-decided-to-go-veg-in-1975-as-they-watched-lambs-playing/1010634767389492/https://www.peta.org/features/paul-mccartney-interview/https://www.peta.org/media/news-releases/for-peets-sake-sir-paul-to-peets-drop-non-dairy-milk-upcharge-please/
Source diversity
2
Affiliate links
no affiliate links